That’s what Maritime Beer, wanted (it was on the brief). The brief also wanted to reach beer aficionados in local watering holes. Their watering holes.
We created these posters in the summer of the bailouts, mining a creative area no other beer brand dared occupy.
The result: these posters were stolen from bars and our client was so pleased they handed us digital and out of home duties. And it all started with a series of bar posters.